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Legal · v1.1.0 · effective 2026-05-26

Partner Brand Usage Guidelines

Storage Studio · Techtonic Systems Media and Research LLC

Partner Program — Brand Usage Guidelines

Effective date: 2026-05-26 · Version: 1.1.0

How partners may talk about and visually represent Storage Studio. A condition of participation under §11 of the Partner Program Agreement.

Change log

  • v1.1.0 (2026-05-26): Updated the mark description for the v3 brand (cloud + tiered disks on indigo). Refreshed the published colour palette. Added the canonical brand-asset URLs (mark, wordmark dark + light, favicon). Renamed program flows: "Flow A" is now Referral, "Flow B" is now Reseller purchase.
  • v1.0.0 (2026-05-25): First publication.

The basics

  • Product name: Storage Studio (two words, two capitals). Don't abbreviate.
  • Owner: Techtonic Systems Research and Media LLC.
  • Domain: <https://storagestudio.us>.
  • Brand colour: Storage Studio Indigo — #1F1D58.
  • Mark, full colour: <https://storagestudio.us/brand/mark.png>
  • Wordmark (dark text, for light surfaces): <https://storagestudio.us/brand/wordmark.png>
  • Wordmark (white text, for dark surfaces): <https://storagestudio.us/brand/wordmark-light.png>
  • Favicon: <https://storagestudio.us/brand/mark.png>

Colour palette

| Token | Hex | Where it's used | |---|---|---| | Storage Studio Indigo | #1F1D58 | Primary brand colour. | | Cloud blue | #4DA3D8 | Accent — the cloud tier of the mark. | | Tier yellow | #F2C84B | Accent — top tier of the mark. | | Tier red | #E0524A | Accent — middle tier of the mark. | | Tier green | #2BAD52 | Accent — bottom tier of the mark. | | Body text | #111111 | On light surfaces. | | Surface | #FAFAFA | Light off-white surfaces. |

What you may use

Unmodified: the Storage Studio mark and wordmark from the URLs above, public screenshots, published feature lists, and published pricing.

Within limits: crop and scale the mark proportionally; combine with your own logo in a "Storage Studio + Partner" lockup with at least 32 px of clear space.

What you may NOT use

  • A modified mark — recoloured, redrawn, partially transparent over busy backgrounds, or with overlays.
  • The mark or wordmark inside your company name, product name, domain, or social handle.
  • The mark in a way that implies our endorsement.
  • Animated GIFs of the mark.
  • Screenshots of confidential beta features or internal admin panels.
  • The Storage Studio installer DMG hosted on your domain — always link to <https://storagestudio.us/download>.

How to talk about Storage Studio

OK: "Storage Studio — Mac storage tiering and multi-cloud transfers." "I'm an authorised Storage Studio partner." "I use Storage Studio with my customers to..."

Not OK: "Storage Studio recommends our firm." "Official Storage Studio reseller." "Storage Studio agent / employee / subsidiary / division." "Storage Studio service / web app / Windows version." Performance claims with specific numbers we haven't published.

Co-branded customer emails

If your Terms enable the co-branded email:

  • Customers buying through your Reseller purchase link receive their activation email with your logo at the top and a line crediting your business with the purchase.
  • Email is sent from Storage Studio's domain; replies route to Storage Studio support.
  • Logo specs: PNG or SVG, max 200 px wide × 80 px tall, transparent background recommended. Subject to first-upload review.

Confidentiality

The commercial Terms of Partnership (commission %, discount %, commission basis, caps, custom benefits) are confidential. Internal product information (beta builds, roadmap, technical implementation details) is confidential.

Where to ask

When in doubt: <partners@storagestudio.us> with the proposed use. We'll review.

This page at <https://storagestudio.us/legal/partner-brand-guidelines> is the canonical published version of the Partner Brand Guidelines.